Category: Business

Numbers on mobile marketing in Canada

The Canadian Marketing Association announced on their website that last summer, the International Journal of Mobile Marketing ran a special issue on mobile marketing in Canada (Summer2012, Vol. 7 Issue 1). Although you can purchase single articles from the publisher, this journal is available from the Library.

Example from CARD

This image is taken from the last printed version of CARD: Canadian Advertising Rates and Data. It presents the cost to advertise in various media outlets, this case is Maclean’s a popular news magazine mostly read in Ontario.


Notice how you have various costs, from black & white, 1 color and 4 colors. Also, some other options such as free standing inserts (FSI) and classified ads. The readership of Maclean’s is the last thing showed, including total paid, complimentary and newsstand.

Some good free sources of business information

Some students and I brainstormed our favorite websites that provide good business information at the international level. Here it is:
World Bank
Doing Business
CIA World Factbook
– Travel Guides (Lonely Planet)
UN Data
WTO Stats

Also a good strategy is to look for free reports from national statistical agencies. Anything missing? Let me know in the comments!

A bibliography on business information literacy

You may already know that I have been working on a series of training videos for undergraduate business students – essentially an information literacy program for the John Molson School of Business at Concordia University. These videos aim to present research skills and eventually a reflective model on information seeking and use behavior.

To assist me in this process, I’ve created an open bibliography on the subject of business information literacy, covering recent peer-reviewed articles on the subject. Here is the contents of the folder, as of today:


Alessia Zanin-Yost. Designing information literacy: Teaching, collaborating and growing. New Library World, 113(9), 448-461.

Anna, M. J., Sproles, C., Detmering, R., & English, J. (2012). Library instruction and information literacy 2011. Reference Services Review, 40(4), 601-703.

Booker, L. D., Detlor, B., & Serenko, A. (2012). Factors affecting the adoption of online library resources by business students. Journal of the American Society for Information Science and Technology, 63(12), 2503-2520.

Borg, M., & Stretton, E. (2009). My students and other animals. or a vulture, an orb weaver spider, a giant panda and 900 undergraduate business students …Journal of Information Literacy, 3(1)

Broadhurst, D. (2010). Never mind the width, feel the quality: The provision of library services to a global business school. Business Information Review, 27(3), 144-151.

Brody, R. (2008). The problem of information naïveté. Journal of the American Society for Information Science and Technology, 59(7), 1124-1127.

Campbell, D. K. (2011). Broad focus, narrow focus: A look at information literacy across a school of business and within a capstone course. Journal of Business & Finance Librarianship, 16(4), 307-325.

Carlson, J., Fosmire, M., Miller, C. C., & Nelson, M. S. (2011). Determining data information literacy needs: A study of students and research faculty. Portal: Libraries & the Academy, 11(2), 629-657.

Catts, R., & Lau, J. (2008). Towards information literacy indicators: Conceptual framework paper. Paris : France: U.N.E.S.C.O.

Conley, T. M., & Gil, E. L. (2011). Information literacy for undergraduate business students: Examining value, relevancy, and implications for the new century.Journal of Business & Finance Librarianship, 16(3), 213-228.

Cooney, M. (2005). Business information literacy instruction. Journal of Business & Finance Librarianship, 11(1), 3-25.

Crawford, J., & Irving, C. (2009). Information literacy in the workplace: A qualitative exploratory study. Journal of Librarianship and Information Science, 41(1), 29-38.

Decarie, C. (2012). Dead or alive: Information literacy and dead(?) celebrities. Business Communication Quarterly, 75(2), 166-172.

Detlor, B., Julien, H., Willson, R., Serenko, A., & Lavallee, M. (2011). Learning outcomes of information literacy instruction at business schools. Journal of the American Society for Information Science and Technology, 62(3), 572-585.

Detmering, R., & Johnson, A. M. (2011). Focusing on the thinking, not the tools: Incorporating critical thinking into an information literacy module for an introduction to business course. Journal of Business & Finance Librarianship, 16(2), 101-107.

Devasagayam, R., Johns.-Masten, K., & McCollum, J. (2012). Linking information literacy, experiential learning, and student characteristics: Pedagogical possibilities in business education. Academy of Educational Leadership Journal, 16(4), 1-18.

Dubicki, E. (2010). Research behavior patterns of business students. Reference Services Review, 38(3), 360-384.

Emmett, A., & Emde, J. (2007). Assessing information literacy skills using the ACRL standards as a guide. Reference Services Review, 35(2), 210-229.

Fiegen, A. M., Cherry, B., & Watson, K. (2002). Reflections on collaboration: Learning outcomes and information literacy assessment in the business curriculum.Reference Services Review, 30(4), 307-318.

Fiegen, A. M. (2011). Business information literacy: A synthesis for best practices. Journal of Business & Finance Librarianship, 16(4), 267-288.

Frau-Meigs, D., & Torrent, J. (2009). Mapping media education policies in the world: Visions, programmes and challengesUnited Nations Alliance of Civilizations; U.N.E.S.C.O.

Furno, C., & Flanagan, D. (2008). Information literacy: Getting the most from your 60 minutes. Reference Services Review, 36(3), 264-271.

Gilinsky, J., Armand, & Robison, R. (2008). A proposed design for the business capstone course with emphasis on improving students’ information competency.Journal of Management Education, 32(4), 400-419.

Gross, M., & Latham, D. (2012). What’s skill got to do with it?: Information literacy skills and self-views of ability among first-year college students. Journal of the American Society for Information Science and Technology, 63(3), 574-583.

Gunn, M., & Miree, C. E. (2012). Business information literacy teaching at different academic levels: An exploration of skills and implications for instructional design.Journal of Information Literacy, 6(1)

Hesseldenz, P. (2012). Information literacy and the evolving MBA degree. Journal of Business & Finance Librarianship, 17(4), 287-299.

Hoffmann, D. A., & LaBonte, K. (2012). Meeting information literacy outcomes: Partnering with faculty to create effective information literacy assessment. Journal of Information Literacy, 6(2)

Horton, F. W. J. (2007). Understanding information literacy: A primer. Paris : France: U.N.E.S.C.O.

Hsin-Liang Chen, & Williams, J. P. (2009). Pedagogical design for an online information literacy course: College students’ learning experience with multi-modal objects. Canadian Journal of Information & Library Sciences, 33(1), 1-37.

Julien, H., Detlor, B., Serenko, A., Willson, R., & Lavallee, M. (2011). Preparing tomorrow’s decision makers: Learning environments and outcomes of information literacy instruction in business schools. Journal of Business & Finance Librarianship, 16(4), 348-367.

Julien, H., & Given, L. M. (2002). Faculty-librarian relationships in the information literacy context: A content analysis of librarians’ expressed attitudes and experiences. Canadian Journal of Information & Library Sciences, 27(3), 65-87.

Katz, I. R., Haras, C., & Blaszczynski, C. (2010). Does business writing require information literacy? Business Communication Quarterly, 73(2), 135-149.

Kirkwood, H., & Evans, K. (2012). Embedded librarianship and virtual environments in entrepreneurship information literacy: A case study. Journal of Business & Finance Librarianship, 17(1), 106-116.

Lahlafi, A. E., Rushton, D., & Stretton, E. (2012). Active and reflective learning initiatives to improve web searching skills of business students. Journal of Information Literacy, 6(1)

Latham, D., & Gross, M. (2011). Enhancing skills, effecting change: Evaluating an intervention for students with below-proficient information literacy skills. Canadian Journal of Information & Library Sciences, 35(4), 367-383.

Leigh, J. S. A., & Gibbon, C. A. (2008). Information literacy and the introductory management classroom. Journal of Management Education, 32(4), 509-530.

Lieberthal, S. P. (2009). Teaching undergraduate business students to access public company information: Assessing students‚Äô use of library resources. Journal of Business & Finance Librarianship, 14(3), 230-247.

Martz, B., Braun, F., & Hughes, J. (2011). Business informatics and the information systems perspective: Implementing the IS 2010 curriculum. Journal of Business & Finance Librarianship, 16(3), 229-242.

McKinney, P., & Sen, B. A. (2012). Reflection for learning: Understanding the value of reflective writing for information literacy development. Journal of Information Literacy, 6(2)

Md Zahid, H. S. (2011). Information literacy competency of freshman business students of a private university in bangladesh. Library Review, 60(9), 762-772.

Michelle, K. D., & Michael, T. O. (2011). Formative assessment: Transforming information literacy instruction. Reference Services Review, 39(1), 24-41.

Mottaghifar, H. (2011). Systematic library instruction in academic libraries: Cooperative learning. Interdisciplinary Journal of Contemporary Research in Business,3(7), 1181-1190.

Nazari, M. (2011). A contextual model of information literacy. Journal of Information Science, 37(4), 345-359.

Nazari, M., & Webber, S. (2012). Loss of faith in the origins of information literacy in e-environments: Proposal of a holistic approach. Journal of Librarianship and Information Science, 44(2), 97-107.

Payne, P., Crawford, J., & Fiander, W. (2004). Counting on making a difference: Assessing our impact. VINE, 34(4), 176-183.

Polkinghorne, S., & Wilton, S. (2010). Research is a verb: Exploring a new information literacy–embedded undergraduate research methods course. Canadian Journal of Information & Library Sciences, 34(4), 457-473.

Salisbury, F., & Sheridan, L. (2011). Mapping the journey: Developing an information literacy strategy as part of curriculum reform. Journal of Librarianship and Information Science, 43(3), 185-193.

Scharf, D., Elliot, N., Huey, H. A., Briller, V., & Joshi, K. (2007). Direct assessment of information literacy using writing portfolios. Journal of Academic Librarianship,33(4), 462-477.

Scott, M. (2009). Guidelines for broadcasters on promoting user-generated content and media and information literacy. London : England: Commonwealth Broadcasting Association; U.N.S.C.O.

Senior, H., Wu, K., Martin, D. M., & Mellinger, M. (2009). Three times a study: Business students and the library. Journal of Business & Finance Librarianship, 14(3), 202-229.

Serenko, A., Detlor, B., Julien, H., & Booker, L. D. (2012). A model of student learning outcomes of information literacy instruction in a business school. Journal of the American Society for Information Science and Technology, 63(4), 671-686.

Simon, C. (2009). Graduate business students and business information literacy: A novel approach. Journal of Business & Finance Librarianship, 14(3), 248-267.

Strittmatter, C. (2012). Developing and assessing a library instruction module for a core business class. Journal of Business & Finance Librarianship, 17(1), 95-105.

Toby, L. M. (2006). New forms of information literacy. Reference Services Review, 34(1), 156-163.

Tooman, C., & Sibthorpe, J. (2012). A sustainable approach to teaching information literacy: Reaching the masses online. Journal of Business & Finance Librarianship, 17(1), 77-94.

Walsh, A. (2009). Information literacy assessment: Where do we start? Journal of Librarianship and Information Science, 41(1), 19-28.

Wilson, C., Grizzle, A., Tuazon, R., Akyempong, K., & Cheung, C. (2011). Media and information literacy curriculum for teachers. Paris : France: U.N.E.S.C.O.

Xue Zhang, , Majid, S., & Foo, S. (2010). Environmental scanning: An application of information literacy skills at the workplace. Journal of Information Science,36(6), 719-732.

Yuhfen, D. W., & Susan, L. K. (2006). Teaching faculty’s perspectives on business information literacy. Reference Services Review, 34(1), 86-96.

You can access my open bibliography on business information literacy to download these records directly in your favorite reference manager.

Also, please let me know if anything is missing – the comments are open !

Gamification for business

In its Schumpeter colums, The Economist this weeks presents Gamificatiln, through a new book published on the subject:

As video games have grown from an obscure hobby to a $67 billion industry, management theorists have begun to return the favour. Video games now have the dubious honour of having inspired their own management craze. Called “gamification”, it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, “For the Win”, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively.

Gamification proceeds from the observation that, to non-players, a lot of what gamers do looks suspiciously like hard work. Improving a character in “World of Warcraft”, an online fantasy game, is a never-ending treadmill. The most dedicated players sign up for weekly sessions with two dozen other players which can last for several hours—vital if they wish to defeat the toughest monsters. Jokes about the game being a second job are common. Other gamers will spend hours trying to shave fractions of a second from a record lap time in a driving game or chasing a high score in “Angry Birds”.

The authors of the book have launched a website, featuring a business gamification symposium.

Also of interest, TED talks, like these on the theme of Gaming (not quite the same as gamification though).

Independent video games short bibliography

Here are short bibliographies generated from Library sources.

EBSCO’s Business Source Complete from peer-reviewed journals. The search query was simply for the terms “video games” industry. I picked the most interesting that touched upon “indie games” or labour issues for the past 5 years, 7 articles from about the first 40 hits.

Title: Under the radar: Industry entry by user entrepreneurs.
Authors: Haefliger, Stefan; Jäger, Peter; von Krogh, Georg
Source: Research Policy; Nov2010, Vol. 39 Issue 9, p1198-1213, 16p

Title: User Communities and Social Software in the Video Game Industry.
Authors: Burger-Helmchen, Thierry, Cohendet, Patrick
Source: Long Range Planning; Oct2011, Vol. 44 Issue 5/6, p317-343, 27p

Title: The orchestrating firm: value creation in the video game industry.
Authors: Mikael Gidhagen; Oscar Persson Ridell; David Sörhammar
Source: Managing Service Quality; Jul2011, Vol. 21 Issue 4, p392-409, 18p

Title: Computer Hobbyists and the Gaming Industry in Finland.
Authors: Saarikoski, Petri1; Suominen, Jaakko1
Source: IEEE Annals of the History of Computing; Jul-Sep2009, Vol. 31 Issue 3, p20-33, 14p

Title: The business of playing games: players as developers and entrepreneurs.
Authors: Chazerand, Patrice1; Geeroms, Catherine1
Source: Digital Creativity; Sep2008, Vol. 19 Issue 3, p185-193, 9p, 1 Chart, 3 Graphs

Title: Work and Employment in Creative Industries: The Video Games Industry in Germany, Sweden and Poland.
Authors: Teipen, Christina1
Source: Economic & Industrial Democracy; Aug2008, Vol. 29 Issue

Title: Digital Consumer Networks and Producer–Consumer Collaboration: Innovation and Product Development in the Video Game Industry.
Authors: ARAKJI, REINA Y.1; LANG, KARL R.2,3,4
Source: Journal of Management Information Systems; Fall2007, Vol. 24 Issue 2, p195-219, 25p, 1 Diagram, 1 Chart, 1 Graph

Books from CLUES, Concordia University Catalogue, search on “Cultural Economy”:

>Creativity, innovation and the cultural economy [electronic resource] / edited by Andy C. Pratt and Paul Jeffcutt : Creativity, innovation and the cultural economy [electronic resource] / edited by Andy C. Pratt and Paul Jeffcutt

The cultural economy edited by Helmut K. Anheier, Yudhishthir Raj Isar ; Annie Paul, associate editor ; Stuart Cunningham, guest editor : The cultural economy / edited by Helmut K. Anheier, Yudhishthir Raj Isar ; Annie Paul, associate editor ; Stuart Cunningham, guest editor

The Blackwell cultural economy reader edited by Ash Amin and Nigel Thrift : The Blackwell cultural economy reader / edited by Ash Amin and Nigel Thrift

Video games industry in Canada

These are some interesting reports that cover the video games industry in Canada. In addition, you may want to search for articles that cover this topic.

Reports from Governments


Provincial – Quebec

Municipal – Montréal

Reports from Trade Associations

Entertainment Software Industry Association of Canada

Alliance Nuérique

Reports from Market Research Firms (Concordia Authentification or on-campus access Required)

IBIS World


  • Sign on to Passport GMID and search (top right corner) for “video games canada” (provides industry reports, consumption statistics and company profiles).

PMB Print Measurement Bureau

  • PMB Product Data provides results of a yearly survey of over 11000 Canadians’s consumption habit.
  • Look under “Home Electronics > Video Game Systems” as well as “Computer, Phones & Internet > Cell Phones/Smartphones/PDA”.

Ipsos news center

Trends or in the news

See this contest from Creative Commons: Announcing the Liberated Pixel Cup: an epic contest for gaming freedom :

And this is where you come in: “Phase one” of the competition will then be building artwork that matches that guide that should then be uploaded to OpenGameArt and dual licensed under CC BY-SA 3.0 and GPLv3. This part of the project will run from June 1st through June 30th. “Phase two” of this competition will be building GPLv3 or later games that incorporate artwork from the artwork building phase of the project. People can work in teams or individually, and this portion of the contest will run from July 1st through July 31st. [read more]

See also: for open licensing digital assets.