Category: Business

e.SCAPE Conference

I gave a talk at the e.Scape conference at Concordia University on the topic of :
The unexpected journey from a 60 minute lecture to a MOOC: a librarian’s mid-way report
Here is the description:

Information Literacy can be understood as the curriculum Librarians must curate without a classroom. Traditionally, this has meant organising library services as well as in-class lectures to advise students on research skills and strategies. But two factors have moved me to explore a new approach. Firstly, the Internet and open education offer incredible opportunities to disseminate knowledge and collaborate with colleagues worldwide. Secondly, as one of the Business Librarians working closely with the John Molson School of Business, my community is broad and their needs are as deep as their passion for their field. In order to meet this challenge, I’ve implemented a series of training videos in order to test a new curriculum deployment strategy.

Learning objectives for the session
Determine the resource implications of designing a MOOC, in terms of effort (time), technology and skill
Evaluate the relevance of the MOOC model for one’s teaching

I briefly discuss MOOCs. More on MOOCs here (this is the video I show in my lecture):

I position MOOCs as the extreme end of the elearning continuum – both in terms of structure and pace. I may never achieve this end-game in my development of curriculum and learning objects. In fact, I realistically envision that I will develop a series of learning objects that will be embedded in various courses throughout the undergraduate experience at the John Molson School of Business. Taken as a whole, these learning objects may constitute enough content to be called a MOOC or an online class. But for now, I am focussing on developing my curriculum and building meaningful learning objects from that.

My gear to record a session


On the left-hand side (from top to bottom):
– My Blue Yeti ™ microphone with wire
– Sustainable coffee mug
– Manfrotto self-standing monopod
– Black lab notebook
– Kodak Playsport camera with its carry-case (on the lab book)

Middle (from top to bottom):
– MacBook Pro laptop with power cord
– A MacIntosh apple on the laptop for the teacher (Mac-Heads will get the joke)
– A dry-erase board eraser, with a blue marker
– Remote control for data projector

– A few books used in the demo.

I’m pretty proud to say that I was able to equip myself for less than 2000$ with some decent gear !

Example from CARD

This image is taken from the last printed version of CARD: Canadian Advertising Rates and Data. It presents the cost to advertise in various media outlets, this case is Maclean’s a popular news magazine mostly read in Ontario.


Notice how you have various costs, from black & white, 1 color and 4 colors. Also, some other options such as free standing inserts (FSI) and classified ads. The readership of Maclean’s is the last thing showed, including total paid, complimentary and newsstand.

Some good free sources of business information

Some students and I brainstormed our favorite websites that provide good business information at the international level. Here it is:
World Bank
Doing Business
CIA World Factbook
– Travel Guides (Lonely Planet)
UN Data
WTO Stats

Also a good strategy is to look for free reports from national statistical agencies. Anything missing? Let me know in the comments!

A bibliography on business information literacy

You may already know that I have been working on a series of training videos for undergraduate business students – essentially an information literacy program for the John Molson School of Business at Concordia University. These videos aim to present research skills and eventually a reflective model on information seeking and use behavior.

To assist me in this process, I’ve created an open bibliography on the subject of business information literacy, covering recent peer-reviewed articles on the subject. Here is the contents of the folder, as of today:


Alessia Zanin-Yost. Designing information literacy: Teaching, collaborating and growing. New Library World, 113(9), 448-461.

Anna, M. J., Sproles, C., Detmering, R., & English, J. (2012). Library instruction and information literacy 2011. Reference Services Review, 40(4), 601-703.

Booker, L. D., Detlor, B., & Serenko, A. (2012). Factors affecting the adoption of online library resources by business students. Journal of the American Society for Information Science and Technology, 63(12), 2503-2520.

Borg, M., & Stretton, E. (2009). My students and other animals. or a vulture, an orb weaver spider, a giant panda and 900 undergraduate business students …Journal of Information Literacy, 3(1)

Broadhurst, D. (2010). Never mind the width, feel the quality: The provision of library services to a global business school. Business Information Review, 27(3), 144-151.

Brody, R. (2008). The problem of information naïveté. Journal of the American Society for Information Science and Technology, 59(7), 1124-1127.

Campbell, D. K. (2011). Broad focus, narrow focus: A look at information literacy across a school of business and within a capstone course. Journal of Business & Finance Librarianship, 16(4), 307-325.

Carlson, J., Fosmire, M., Miller, C. C., & Nelson, M. S. (2011). Determining data information literacy needs: A study of students and research faculty. Portal: Libraries & the Academy, 11(2), 629-657.

Catts, R., & Lau, J. (2008). Towards information literacy indicators: Conceptual framework paper. Paris : France: U.N.E.S.C.O.

Conley, T. M., & Gil, E. L. (2011). Information literacy for undergraduate business students: Examining value, relevancy, and implications for the new century.Journal of Business & Finance Librarianship, 16(3), 213-228.

Cooney, M. (2005). Business information literacy instruction. Journal of Business & Finance Librarianship, 11(1), 3-25.

Crawford, J., & Irving, C. (2009). Information literacy in the workplace: A qualitative exploratory study. Journal of Librarianship and Information Science, 41(1), 29-38.

Decarie, C. (2012). Dead or alive: Information literacy and dead(?) celebrities. Business Communication Quarterly, 75(2), 166-172.

Detlor, B., Julien, H., Willson, R., Serenko, A., & Lavallee, M. (2011). Learning outcomes of information literacy instruction at business schools. Journal of the American Society for Information Science and Technology, 62(3), 572-585.

Detmering, R., & Johnson, A. M. (2011). Focusing on the thinking, not the tools: Incorporating critical thinking into an information literacy module for an introduction to business course. Journal of Business & Finance Librarianship, 16(2), 101-107.

Devasagayam, R., Johns.-Masten, K., & McCollum, J. (2012). Linking information literacy, experiential learning, and student characteristics: Pedagogical possibilities in business education. Academy of Educational Leadership Journal, 16(4), 1-18.

Dubicki, E. (2010). Research behavior patterns of business students. Reference Services Review, 38(3), 360-384.

Emmett, A., & Emde, J. (2007). Assessing information literacy skills using the ACRL standards as a guide. Reference Services Review, 35(2), 210-229.

Fiegen, A. M., Cherry, B., & Watson, K. (2002). Reflections on collaboration: Learning outcomes and information literacy assessment in the business curriculum.Reference Services Review, 30(4), 307-318.

Fiegen, A. M. (2011). Business information literacy: A synthesis for best practices. Journal of Business & Finance Librarianship, 16(4), 267-288.

Frau-Meigs, D., & Torrent, J. (2009). Mapping media education policies in the world: Visions, programmes and challengesUnited Nations Alliance of Civilizations; U.N.E.S.C.O.

Furno, C., & Flanagan, D. (2008). Information literacy: Getting the most from your 60 minutes. Reference Services Review, 36(3), 264-271.

Gilinsky, J., Armand, & Robison, R. (2008). A proposed design for the business capstone course with emphasis on improving students’ information competency.Journal of Management Education, 32(4), 400-419.

Gross, M., & Latham, D. (2012). What’s skill got to do with it?: Information literacy skills and self-views of ability among first-year college students. Journal of the American Society for Information Science and Technology, 63(3), 574-583.

Gunn, M., & Miree, C. E. (2012). Business information literacy teaching at different academic levels: An exploration of skills and implications for instructional design.Journal of Information Literacy, 6(1)

Hesseldenz, P. (2012). Information literacy and the evolving MBA degree. Journal of Business & Finance Librarianship, 17(4), 287-299.

Hoffmann, D. A., & LaBonte, K. (2012). Meeting information literacy outcomes: Partnering with faculty to create effective information literacy assessment. Journal of Information Literacy, 6(2)

Horton, F. W. J. (2007). Understanding information literacy: A primer. Paris : France: U.N.E.S.C.O.

Hsin-Liang Chen, & Williams, J. P. (2009). Pedagogical design for an online information literacy course: College students’ learning experience with multi-modal objects. Canadian Journal of Information & Library Sciences, 33(1), 1-37.

Julien, H., Detlor, B., Serenko, A., Willson, R., & Lavallee, M. (2011). Preparing tomorrow’s decision makers: Learning environments and outcomes of information literacy instruction in business schools. Journal of Business & Finance Librarianship, 16(4), 348-367.

Julien, H., & Given, L. M. (2002). Faculty-librarian relationships in the information literacy context: A content analysis of librarians’ expressed attitudes and experiences. Canadian Journal of Information & Library Sciences, 27(3), 65-87.

Katz, I. R., Haras, C., & Blaszczynski, C. (2010). Does business writing require information literacy? Business Communication Quarterly, 73(2), 135-149.

Kirkwood, H., & Evans, K. (2012). Embedded librarianship and virtual environments in entrepreneurship information literacy: A case study. Journal of Business & Finance Librarianship, 17(1), 106-116.

Lahlafi, A. E., Rushton, D., & Stretton, E. (2012). Active and reflective learning initiatives to improve web searching skills of business students. Journal of Information Literacy, 6(1)

Latham, D., & Gross, M. (2011). Enhancing skills, effecting change: Evaluating an intervention for students with below-proficient information literacy skills. Canadian Journal of Information & Library Sciences, 35(4), 367-383.

Leigh, J. S. A., & Gibbon, C. A. (2008). Information literacy and the introductory management classroom. Journal of Management Education, 32(4), 509-530.

Lieberthal, S. P. (2009). Teaching undergraduate business students to access public company information: Assessing students‚Äô use of library resources. Journal of Business & Finance Librarianship, 14(3), 230-247.

Martz, B., Braun, F., & Hughes, J. (2011). Business informatics and the information systems perspective: Implementing the IS 2010 curriculum. Journal of Business & Finance Librarianship, 16(3), 229-242.

McKinney, P., & Sen, B. A. (2012). Reflection for learning: Understanding the value of reflective writing for information literacy development. Journal of Information Literacy, 6(2)

Md Zahid, H. S. (2011). Information literacy competency of freshman business students of a private university in bangladesh. Library Review, 60(9), 762-772.

Michelle, K. D., & Michael, T. O. (2011). Formative assessment: Transforming information literacy instruction. Reference Services Review, 39(1), 24-41.

Mottaghifar, H. (2011). Systematic library instruction in academic libraries: Cooperative learning. Interdisciplinary Journal of Contemporary Research in Business,3(7), 1181-1190.

Nazari, M. (2011). A contextual model of information literacy. Journal of Information Science, 37(4), 345-359.

Nazari, M., & Webber, S. (2012). Loss of faith in the origins of information literacy in e-environments: Proposal of a holistic approach. Journal of Librarianship and Information Science, 44(2), 97-107.

Payne, P., Crawford, J., & Fiander, W. (2004). Counting on making a difference: Assessing our impact. VINE, 34(4), 176-183.

Polkinghorne, S., & Wilton, S. (2010). Research is a verb: Exploring a new information literacy–embedded undergraduate research methods course. Canadian Journal of Information & Library Sciences, 34(4), 457-473.

Salisbury, F., & Sheridan, L. (2011). Mapping the journey: Developing an information literacy strategy as part of curriculum reform. Journal of Librarianship and Information Science, 43(3), 185-193.

Scharf, D., Elliot, N., Huey, H. A., Briller, V., & Joshi, K. (2007). Direct assessment of information literacy using writing portfolios. Journal of Academic Librarianship,33(4), 462-477.

Scott, M. (2009). Guidelines for broadcasters on promoting user-generated content and media and information literacy. London : England: Commonwealth Broadcasting Association; U.N.S.C.O.

Senior, H., Wu, K., Martin, D. M., & Mellinger, M. (2009). Three times a study: Business students and the library. Journal of Business & Finance Librarianship, 14(3), 202-229.

Serenko, A., Detlor, B., Julien, H., & Booker, L. D. (2012). A model of student learning outcomes of information literacy instruction in a business school. Journal of the American Society for Information Science and Technology, 63(4), 671-686.

Simon, C. (2009). Graduate business students and business information literacy: A novel approach. Journal of Business & Finance Librarianship, 14(3), 248-267.

Strittmatter, C. (2012). Developing and assessing a library instruction module for a core business class. Journal of Business & Finance Librarianship, 17(1), 95-105.

Toby, L. M. (2006). New forms of information literacy. Reference Services Review, 34(1), 156-163.

Tooman, C., & Sibthorpe, J. (2012). A sustainable approach to teaching information literacy: Reaching the masses online. Journal of Business & Finance Librarianship, 17(1), 77-94.

Walsh, A. (2009). Information literacy assessment: Where do we start? Journal of Librarianship and Information Science, 41(1), 19-28.

Wilson, C., Grizzle, A., Tuazon, R., Akyempong, K., & Cheung, C. (2011). Media and information literacy curriculum for teachers. Paris : France: U.N.E.S.C.O.

Xue Zhang, , Majid, S., & Foo, S. (2010). Environmental scanning: An application of information literacy skills at the workplace. Journal of Information Science,36(6), 719-732.

Yuhfen, D. W., & Susan, L. K. (2006). Teaching faculty’s perspectives on business information literacy. Reference Services Review, 34(1), 86-96.

You can access my open bibliography on business information literacy to download these records directly in your favorite reference manager.

Also, please let me know if anything is missing – the comments are open !